We Build Demand for Your Products and Services.

Who we are.

Marketing and technology experts with omni-channel expertise across all digital mediums.

What we do.

We assist our clients to grow their authority and demand online, driving up their visibility and market share.

Why we do it.

Frankly, we’re addicted to marketing technology. It’s what we write about, what we built, what we know.

 

How Did We Get Here?

Whoever heard of an inbound marketing firm that was rewarded based on results? It didn’t quite make sense to us either that, when your agency didn’t get results that you had to pay them more. We fix a budget and work to exceed expectations.

We were truly different, a team started by a seasoned digital marketer who had helped in the launch and evaluation of several billion dollars worth of marketing technology companies. We understand the challenges, processes, and culture in marketing technology companies. Our founder is an author, speaker, consultant and top influencer in the online marketing industry with clients throughout the world.

We tried the agency route – expanding to a team of designers, developers and account managers. We took on customers outside our bailiwick. It didn’t work and we returned to what we were great at with the clients that we were doing exceptional work for. Marketing and technology companies. They are our friends, our colleagues, and our family. They’re also our audience on the Marketing Technology Blog.

We build momentum for our clients, helping them build their online presence and grow their market share, drive leads, and optimize their conversions. We help them implement solutions, integrate platforms, and automate once it’s working. And then we educate their teams and let them continue without us. Our goal isn’t to own or upsell our clients, it’s to fix them, tune them up, and get them back in the race.

Veteran Owned Small Business, registered with the State of Indiana and the System for Award Management (SAM).

Publishing Content Simply Isn’t Enough.

Analytics.

Analytics implementations with event, campaign, funnel and social integrations. Custom reporting included.

Content Authority.

We assist our clients in researching, developing and executing content marketing strategies that increase their authority online.

Email Marketing.

Email integration, marketing automation, drip and triggered email marketing content and implementation.

Infographics.

Research, design and promotion of static and interactive informational graphics. And you keep the core files!

Mobile Optimization.

Responsive email templates, site development and mobile application integration.

SEO.

Search engine optimization, keyword & competitive research, rank monitoring, backlink analysis and large publisher expertise.

Social Media.

Site integration, automation, reporting, promotion and social advertising programs.

Speaking & Webinars.

We have developed custom training programs, webinars, and speak internationally on marketing.

Website Development.

WordPress theme customization, plugin development and third-party integration with dozens of examples.

Website Optimization.

We build, optimize and deploy sites that drive traffic, leads, and conversions.

Whitepapers.

Research, design and promotion of whitepapers, one-sheets and sales presentations. And you keep the core files!

Video.

Testimonial, storytelling and animated video production and promotion.

Marketing Capability Maturity Model

We’re Proud of Our Work.

  • Mobile Application Strategies
    Mobile Application Strategiesmobile
  • Explainer Videos
    Explainer Videosvideo
  • Interactive Calculators
    Interactive Calculatorsdevelopment / infographics
  • Custom Analytics Reporting
    Custom Analytics Reportinganalytics
  • WordPress Custom Themes
    WordPress Custom Themesdevelopment / inbound / wordpress
  • Technology Whitepapers
    Technology Whitepaperswhitepapers
  • WordPress Plugin Development
    WordPress Plugin Developmentdevelopment / wordpress
  • Infographics
    Infographicsinfographics

From Our Marketing Technology Blog.

Too see an in-depth view of our reach and their demographics, visit our Advertise page. You’ll also find links to our social accounts, mobile application, radio show, and podcast. You’ll also see our latest recognition from industry leaders.

  • Social Signals, SEO, and Their Impact on One Another

    Social Media Signals and Search Engine Ranking

    Matt Cutts shared a video where he discussed the challenge that engineers might have if they had created dependencies between the Google ranking algorithms and social signals. In short, it would be far too risky to build these dependencies in the event the other social media platform either blocked search or fell in popularity. I ... by Douglas Karr

  • How Does Advertising Work?

    Advertising

    While researching the topic of advertising, I happened upon an infographic on how advertising works. The premise of the infographic was that rich companies had piles of money and to manipulate their audience, they had to make them buy stuff to try to feel rich. It was such a disturbing and ridiculous notion that I ... by Douglas Karr

  • LeadSift: Capture Intent and Actionable Insights with Social Media

    LeadSift Social Intelligence

    Businesses are constantly trying to capture data on prospects and customers to both find and attract leads, and then to keep and upsell the customers they acquire. There’s a ton of technologies out there to attempt to capture this data. Some of the sources are inaccurate and others out of date. Too bad there wasn’t ... by Douglas Karr

  • Paid Search Optimization: A Travel and Tourism Example

    Paid Search Optimization

    If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer. ¬†While the use case is travel and tourism, these tips are ideal ... by Douglas Karr

  • Viraltag: Discover, Organize, Curate, Share and Track Images Online

    viraltag-publish

    Utilizing imagery effectively online will grow your e-commerce sales, your publication reach, or your business. If your company is working in a visual field of photography, food, fashions or event promotion, you’re already working to share visual content online. Visuals are dominating the internet – from your Facebook feed to Pinterest. Visuals have been proven ... by Douglas Karr

Here’s Who You’ll Be Working With.

Douglas Karr

CEO, Founder

Douglas is the founder of the Marketing Technology Blog, Author of Corporate Blogging for Dummies, and has been a key player in the launch of several marketing and technology-related companies. He speaks internationally on online marketing.

Jenn Lisak

Vice President, Partner

Jenn manages the agency functions of the company, directs client strategy, and coordinates resources to assist our clients in their marketing efforts. Jenn is an accomplished content marketer and her client work has driven millions of dollars in direct revenue.

How May We Serve You?

DK NEW MEDIA

Indianapolis Office
120 E Market St, Suite 940
Indianapolis, IN 46204
317.759.4940
Sarasota / Tampa Bay Office
4963 28th Court East
Bradenton, FL 34203
877.394.3603