We Build Demand for Your Products and Services.

Who we are.

Marketing and technology experts with omni-channel expertise across all digital mediums.

What we do.

We assist our clients to grow their authority and demand online, driving up their visibility and market share.

Why we do it.

Frankly, we’re addicted to marketing technology. It’s what we write about, what we built, what we know.

 

How Did We Get Here?

Whoever heard of an inbound marketing firm that was rewarded based on results? It didn’t quite make sense to us either that, when your agency didn’t get results that you had to pay them more. We fix a budget and work to exceed expectations.

We were truly different, a team started by a seasoned digital marketer who had helped in the launch and evaluation of several billion dollars worth of marketing technology companies. We understand the challenges, processes, and culture in marketing technology companies. Our founder is an author, speaker, consultant and top influencer in the online marketing industry with clients throughout the world.

We tried the agency route – expanding to a team of designers, developers and account managers. We took on customers outside our bailiwick. It didn’t work and we returned to what we were great at with the clients that we were doing exceptional work for. Marketing and technology companies. They are our friends, our colleagues, and our family. They’re also our audience on the Marketing Technology Blog.

We build momentum for our clients, helping them build their online presence and grow their market share, drive leads, and optimize their conversions. We help them implement solutions, integrate platforms, and automate once it’s working. And then we educate their teams and let them continue without us. Our goal isn’t to own or upsell our clients, it’s to fix them, tune them up, and get them back in the race.

Veteran Owned Small Business, registered with the State of Indiana and the System for Award Management (SAM).

Publishing Content Simply Isn’t Enough.

Analytics.

Analytics implementations with event, campaign, funnel and social integrations. Custom reporting included.

Content Authority.

We assist our clients in researching, developing and executing content marketing strategies that increase their authority online.

Email Marketing.

Email integration, marketing automation, drip and triggered email marketing content and implementation.

Infographics.

Research, design and promotion of static and interactive informational graphics. And you keep the core files!

Mobile Optimization.

Responsive email templates, site development and mobile application integration.

SEO.

Search engine optimization, keyword & competitive research, rank monitoring, backlink analysis and large publisher expertise.

Social Media.

Site integration, automation, reporting, promotion and social advertising programs.

Speaking & Webinars.

We have developed custom training programs, webinars, and speak internationally on marketing.

Website Development.

WordPress theme customization, plugin development and third-party integration with dozens of examples.

Website Optimization.

We build, optimize and deploy sites that drive traffic, leads, and conversions.

Whitepapers.

Research, design and promotion of whitepapers, one-sheets and sales presentations. And you keep the core files!

Video.

Testimonial, storytelling and animated video production and promotion.

Marketing Capability Maturity Model

We’re Proud of Our Work.

  • Mobile Application Strategies
    Mobile Application Strategiesmobile
  • Explainer Videos
    Explainer Videosvideo
  • Interactive Calculators
    Interactive Calculatorsdevelopment / infographics
  • Custom Analytics Reporting
    Custom Analytics Reportinganalytics
  • WordPress Custom Themes
    WordPress Custom Themesdevelopment / inbound / wordpress
  • Technology Whitepapers
    Technology Whitepaperswhitepapers
  • WordPress Plugin Development
    WordPress Plugin Developmentdevelopment / wordpress
  • Infographics
    Infographicsinfographics

From Our Marketing Technology Blog.

Too see an in-depth view of our reach and their demographics, visit our Advertise page. You’ll also find links to our social accounts, mobile application, radio show, and podcast. You’ll also see our latest recognition from industry leaders.

  • The Impact of Cross-Device Journeys and Real-Time Personalization

    Cross-Device Customer Journey

    Are you tired of the terms omnichannel and customer journey yet? You better not be, because the evidence is becoming absolutely clear that these are critical terms in today’s marketing ecosystem. What is Omnichannel Marketing? Omnichannel marketing is the use of a variety of channels to market to prospects and customers. Channels may include one ... by Douglas Karr

  • Interview: Jessica Stephens, SmartFocus CMO, on Real-Time Interaction Management

    SmartFocus Real-Time Interaction Management

    We have just been crushing it with getting amazing talent from the largest marketing platforms and companies across the globe. This week is no different with an incredible interview with Jess Stephens, CMO of SmartFocus. Jess has been with SmartFocus for the last year after her proximity marketing startup was purchased and integrated with The ... by Douglas Karr

  • Go Big with a Triggered Email Strategy to Drive Sky-High ROI

    Triggered Email

    Triggered emails are a great way to engage customers and drive sales, but misconceptions about what constitutes a trigger and how to implement them keep some marketers from taking full advantage of the tactic. What is a Triggered Email? At its most basic level, a trigger is an automated response, like an auto-generated birthday greeting ... by Fayez Mohamood

  • Top 10 Trends for Back-To-School Shopping in 2015

    Back to School

    Back-to-School is the second biggest shopping season of the year. Not surprisingly, back-to-school shopping continues the shift to mobile with a whopping 40% of searches done via mobile device – that’s a 25% increase from 2013. Those searches are a combination of searching for products as well as finding retailers nearby that sell the products. ... by Douglas Karr

  • Inbound Marketing BarCamp |October 15, 2015 | Indianapolis

    banner3

    Find Camaraderie, Good Food and Marketing Inspiration at Inbound Marketing BarCamp. You’ve been to big conferences. The ones that are dry as dust, filled with disappointment, and topped with unsophisticated snacks. We’ve all been excited to attend “The 23rd Annual Conference to End All Conferences!” only to show up and snooze through a keynote, regret ... by Michael Reynolds

Here’s Who You’ll Be Working With.

Douglas Karr

CEO, Founder

Douglas is the founder of the Marketing Technology Blog, Author of Corporate Blogging for Dummies, and has been a key player in the launch of several marketing and technology-related companies. He speaks internationally on online marketing.

Jenn Lisak

Vice President, Partner

Jenn manages the agency functions of the company, directs client strategy, and coordinates resources to assist our clients in their marketing efforts. Jenn is an accomplished content marketer and her client work has driven millions of dollars in direct revenue.

How May We Serve You?

DK NEW MEDIA

Indianapolis Office
120 E Market St, Suite 940
Indianapolis, IN 46204
317.759.4940
Sarasota / Tampa Bay Office
4963 28th Court East
Bradenton, FL 34203
877.394.3603