A new media agency specializing in marketing technology and inbound marketing strategies including search, social, and new media optimization founded by Douglas Karr.
The folks at Lifeline Data Centers have been incredible clients and Vice President of Sales, Doug Theis, has been helping me with our business from the first day I launched. Every opportunity that Doug has had to tout our capabilities, he has. He's one of the most well connected technology professionals in the Midwest and Lifeline is truly a great company. Lifeline is also helping to change the region. Eastgate Mall was an abandoned eye-sore over on the East side of the city. Lifeline purchased the mall and is transforming it into an incredible data center with adjacent office space. It's been fascinating watching this transformation! Rich, Alex and Doug are all really great guys who have worked together for years. They're ingenius and innovative in their approach to building out their data centers. And their clients love them! Since the company has transformed and expanded, we wanted to really...
We've been testing and analyzing a lot of data on behalf of our clients and have identified that there appear to be tipping points when it comes to 'counts' in social media. If you have a very low number of followers, you don't grow. However, if you have thousands of followers, the perception to the social network is that you're worthy of following - so they follow, too. There's definitely some herd behavior. One of the tests we performed was on YouTube where we purchased views on a client video. Without the additional views, the video had a handful of views each week. We purchased 5,000 views and the once that number was achieved, within a month we had over 10,000 views on the video. We never changed the content, the title or the description... only the count of views. And the paid viewers weren't influencial at all. We don't...
This is an exciting week for DK New Media as we're kicking off an 8 month curriculum of Analytics training for Masco, an international company that owns several leaders in the housing product market (including Delta Faucet). To assist on properly managing and deploying the training, we partnered with our training partners, Marlinspike. Andrew has led corporate training strategies all over the world for the largest names, including Microsoft. We didn't want to leave this opportunity to chance, so we've developed the material together and are delivering it via Webex internationally to a slew of Masco companies who are looking to fully leverage analytics. This is a fantastic curriculum that we've put together. Since Masco is vendor-agnostic, our training includes specific examples from large analytics companies like Google, Omniture, and Webtrends. But we also walk through social monitoring, reputation and analytics and provide training on tools such as Facebook Insights,...
We have worked with Dittoe PR to provide many of our clients with high quality media coverage. They have even helped us get some great coverage of our own! As a thank you for all of their hard work, we worked diligently to develop this beautiful WordPress site. The site features our very own Image Rotator that rotates the logos of their clients, as well as customized News and Press Highlights sections that feature their media coverage and recent client news. Learn more about the great Dittoe PR team, their clients, and check out their blog for great tips on optimizing your public relations efforts!
Odle McGuire Shook is a local architecture firm in Indianapolis, specializing in architecture engineering, landscape architecture, interior design, and historic preservation. When they approached us, we wanted to provide them with a site that highlighted all of their fantastic work. We developed a very clean WordPress site that highlighted a Portfolio of all the beautiful work they've done over the nation. We also incorporated a blog so that they can share all of the great projects they are commissioned to do and the awards they have won for their work. We will continue to help them optimize their online presence with the site, email marketing, and social media strategy. Make sure to check our their portfolio to see all the great work they've done!
The Internet is a really amazing place to work. As an inbound marketing company, we never know when something catastrophic is going to happen to a client and we need to bail them out... or when our clients are going to take off and we need to jump in to keep the momentum going. We like our clients to decide how we're performing by their results. Sometimes, the value that we bring is also in the relationships we've established in the industry, too. Our marketing blog is key in that strategy. Companies look at the authority we've established and appreciate that we can plug them into our network and possibly work with them. Most of our clients understand the value that we bring. I think every agency has a tough egg or two they deal with and we're no different. Thankfully, even the tough company's stats are moving in the...
We've been clammering to do business with the folks at Developer Town for quite a while. They are an exciting incubator here in town with an even cooler workspace arrangement. The products and companies they are launching need a marketing strategy so we're hoping to help out. Our first shared customer is Emerging Threats Pro, security experts who maintain the ET Open ruleset who have grown to develop their own research team and product with their Pro toolset. Peter Lockhart developed the beautiful design for the site as well as the WordPress Theme. Now we're going to work to help optimize the site and ensure it's found effectively in search and social media.
We wouldn't have much of a company if it weren't for you, our customers. This week is Thanksgiving in the United States and we have so much to be thankful for. We're kicking butt and have had a few bumps along the road. As a young company, that's not a surprise. That's why we work hard to overachieve for those clients who appreciate the work we do. As we near the end of 2011, we look forward to the continued growth we're helping your companies sustain in 2012! Happy Thanksgiving!
Jenn and I had an incredible time at BlogWorld Expo this year. The show was tremendous and Rick and his team always bring together all of the key players in the industry. We met long-time associates we've had online connections with and then made some fantastic new connections in the industry. One highlight was spending time hanging out with the folks at WordPress... they were awesome! Los Angeles was an amazing backdrop for the show (although getting stuck at LAX for a night wasn't too fun). In this discussion, Jeff interviewed me for Stitcher Radio regarding the Marketing Technology Blog and our Marketing Tech Radio show.
Delivra is an email marketing company who have a solid reputation for taking care of their clients. With the holiday season arriving, we wanted to take the advice that Delivera has been providing their clients and push out a timely infographic for email marketers to prepare for the holiday season. Combined with data from the Email Marketing council, we developed this festive infographic for the folks! Leveraging and promoting infographics has been a strategy that's worked with several of our clients.
When you get the chance, add DK New Media to a circle over on Google+. We've set up a Google+ page specifically for our community over there. That's in addition to our Twitter and Facebook pages. If you'd like to know how to setup a Google+ page, check out our post on the Marketing Technology Blog.
I was invited to BlogWorld Expo to hold a corporate blogging workshop. The workshops were a new track at BlogWorld, the largest blogging and social media conference in the world. We were more than happy to hold it and the results were incredible. We spoke to a full house of corporate marketers that varied both in size and experience with corporate blogging. The Corporate Blogging Workshop presentation (and notes) are on Slideshare if you'd like to review them. I think this would make an outstanding webinar in the near future! Read more about our Corporate Blogging Workshop at the Marketing Technology Blog. If your company would like a private webinar of our workshop, we can accomodate that as well!
