Custom WordPress Additional Resources Plugin
Many of our clients have very unique requests in their WordPress implementations. Right On Interactive is an incredible site that we developed from the ground up for the growing marketing automation company. On each of their solutions pages, they wanted to also list any blog posts that were relevant to the solution topic. Rather than just slamming in a plugin, we modified an existing related posts plugin so that Right On Interactive could identify the exact tags they wanted the plugin to look up. So, their page editor has an Additional Resource custom field where they list the keywords in a comma separated list. We use that list to lookup tags applied to blog posts and list the latest blog posts based on those tags.
This is a great example of a plugin that’s reduces the efforts of the marketing team, but improves the relevance of the page with additional engaging resources. It was a great idea by ROI and a fun implementation by us!