To assist on properly managing and deploying the training, we partnered with our training partners, Marlinspike. Andrew has led corporate training strategies all over the world for the largest names, including Microsoft. We didn't want to leave this opportunity to chance, so we've developed the material together and are delivering it via Webex internationally to a slew of Masco companies who are looking to fully leverage analytics.

This is a fantastic curriculum that we've put together. Since Masco is vendor-agnostic, our training includes specific examples from large analytics companies like Google, Omniture, and Webtrends. But we also walk through social monitoring, reputation and analytics and provide training on tools such as Facebook Insights, Hootsuite and more.

The focus of the training is on getting business results and helping their corporate marketing departments understand how to best leverage analytics to improve the business.

The site features our very own Image Rotator that rotates the logos of their clients, as well as customized News and Press Highlights sections that feature their media coverage and recent client news. Learn more about the great Dittoe PR team, their clients, and check out their blog for great tips on optimizing your public relations efforts!

We will continue to help them optimize their online presence with the site, email marketing, and social media strategy. Make sure to check our their portfolio to see all the great work they've done!

Sometimes, the value that we bring is also in the relationships we've established in the industry, too. Our marketing blog is key in that strategy. Companies look at the authority we've established and appreciate that we can plug them into our network and possibly work with them.

Most of our clients understand the value that we bring. I think every agency has a tough egg or two they deal with and we're no different. Thankfully, even the tough company's stats are moving in the right direction! Yesterday, we got knocked around by one of them a little bit. I think it's a natural tendency to kick yourself or second guess yourself when criticism comes... but more important is to keep the eye on the prize. Is the long-term strategy working?

We met recently with Sticksnleaves, an energized RoR development shop here in town that helps customers bring their ideas to life. Yesterday, we received this simple Thank You card with an amazing hand-written note inside from Yaw & Anthony. I won't share the message they wrote, but it was just what I needed after getting my butt handed to me the same day .

Has a partner, vendor, or client done something special for you today? Maybe you can drop them a Thank You note!

Peter Lockhart developed the beautiful design for the site as well as the WordPress Theme. Now we're going to work to help optimize the site and ensure it's found effectively in search and social media.

In this discussion, Jeff interviewed me for Stitcher Radio regarding the Marketing Technology Blog and our Marketing Tech Radio show.

The Corporate Blogging Workshop presentation (and notes) are on Slideshare if you'd like to review them. I think this would make an outstanding webinar in the near future!

Read more about our Corporate Blogging Workshop at the Marketing Technology Blog. If your company would like a private webinar of our workshop, we can accomodate that as well!