Lifeline Data Centers Relaunch
The folks at Lifeline Data Centers have been incredible clients and Vice President of Sales, Doug Theis, has been helping me with our business from the first day I launched. Every opportunity that Doug has had to tout our capabilities, he has. He's one of the most well connected technology professionals in the Midwest and Lifeline is truly a great company.
Lifeline is also helping to change the region. Eastgate Mall was an abandoned eye-sore over on the East side of the city. Lifeline purchased the mall and is transforming it into an incredible data center with adjacent office space. It's been fascinating watching this transformation! Rich, Alex and Doug are all really great guys who have worked together for years. They're ingenius and innovative in their approach to building out their data centers. And their clients love them!
Since the company has transformed and expanded, we wanted to really push out a new site for them (less than a year since the last one!). We surprised them... not just with a new site design but also with new branding that they weren't expecting but instantly appreciated.
One of the other things we wanted to do was to bring the site to life through media. We enlisted the incredibly talented Paul D'Andrea who did two photo shoots of the team and their data center. The data center already has many clients, but also has some incredible room for expansion for any sized business. As well, we encouraged the team to get some videos as well! They did just that with the great team at 12 Stars Media!
In reviewing other data center sites, we noticed a few things in common... all stock images and no people. Data centers are incredible facilities... why would you put stock photos out there when you can get such magnificent photos taken. That's exactly what we did. There's not a single stock image on the Lifeline Data Centers site now!
We've got some additional development underway for the team. We'll be writing a downtime calculator, pricing engine, infographic (which is almost done) and an interactive virtual tour page (which is up, but needs a couple of tweaks). We did do an update to our WordPress YouTube Sidebar Widget to allow for embedding in posts and pages.
